What are the benefits for developers of marketing homes with home automation?
Both in terms of ease of installation and expandability, this ‘new’ home automation offers numerous benefits not only to the homebuyer, but also to property developers.
Below is a list of some of the benefits that developers obtain by marketing new-build homes with home automation:
1. Competitive advantage: The inclusion of home automation technology in homes can differentiate a developer from the competition. Buyers are increasingly interested in smart homes and home automation can be a determining factor when choosing a property.
2. Increase in the value of the property:
Homes with home automation tend to have a higher value in the property market.
Buyers are looking for a new, digitised home with intelligent automation and control systems, which can generate a higher value for the property and therefore a significant improvement in its marketability.
3. Improved energy efficiency:
Home automation enables efficient control and management of lighting systems, air conditioning and other electrical devices. This can lead to significant savings in long-term energy costs, which is attractive to buyers concerned about sustainability and reducing their expenses.
4. Ease of control and customisation:
Allows homeowners to easily control and personalise their environment. Through a mobile app or voice assistant, residents can manage lighting, climate, blinds and other devices remotely. This provides a more comfortable living experience tailored to individual preferences.
5. Innovation and modernity:
Selling homes with home automation can project an image of innovation and modernity for the developer. Adopting advanced technologies shows the company’s commitment to development and cutting edge, which can attract younger buyers with a greater interest in technology.
6. Increased comfort and security:
From automated lighting systems and remote control of devices, to advanced security systems such as surveillance cameras and motion sensors. These features can be a major attraction for buyers and help build confidence in the quality of the home.
In short, the inclusion of home automation systems in homes can bring great benefits to property developers. The advance of new technologies allows them to include this type of ‘new’ home automation in their homes and provide a great differential to their promotions, generating a greater attractiveness in terms of marketing. In addition, it gives an indirect value to the development by allowing end customers to personalise their extensions according to their interests and needs.
